The story behind Minamol Apparel is a belief in looking good and being comfortable no matter what you enjoy doing. The brand resonates with those that enjoy the outdoors and the adventures that come along with all the opportunities available to us outside. I looked at fashion and thought “I want the design to be something that I could see myself wearing”. That led to soft, comfortable shirts and stylizing the logo in unique and attractive ways. Minamol uses clean typography with high-end photography to represent the brand, operating under the idea that the brand should look as good as those wearing their clothing.